Elmar

Protect Your Official Business Identity the Smart Way

Your brand is your competitive advantage. Our expert team manages every step of trademark registration in Indonesia, ensuring your intellectual property gets the protection it deserves.

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Years in the Industry

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Businesses Empowered

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Client Satisfaction Rate

Official Business Identity Explained

The Directorate General of Intellectual Property Rights (DGIP) oversees trademark registration in Indonesia through Law No. 15 of 2001. The New Business Identity and Geographical Indication Law (Law No. 20 of 2016) streamlined the registration process and expanded brand protection.

 

Your business identity encompasses any distinctive element that identifies your products or services. Words, numbers, colors, symbols, designs, or unique combinations that make your brand stand out in the marketplace.

What to Do Before Registering Your Official Business Identity

Start by partnering with an intellectual property specialist. International applicants must work through a local IP consultant who will handle your Power of Attorney and Statement of Rights to process your application.

Next, conduct a comprehensive trademark search in Indonesia. This step verifies that your mark complies with Law No. 15 of 2001 and doesn’t conflict with public norms or religious values. More importantly, it confirms no other business has already registered an identical or similar mark, protecting you from potential infringement issues.

Key Benefits of Securing an Official Business Identity in Indonesia

Registering your business identity provides legal protection for your products and services against third-party infringement claims, giving your business greater security.

In case of legal disputes, the registered holder is entitled to appoint legal representatives to defend their rights and interests.

Indonesia follows a first-to-file system, where the first applicant gains exclusive rights to use the mark under Business Identity Act No. 15 of 2001.

An official business identity also strengthens brand credibility, increasing the value of your products and services while helping your business reach a broader market.

How Official Business Identity Registration Works in Indonesia

Application

  • Documents are reviewed within 15 business days with an application submitted in Indonesian.
  • Required details include the applicant’s identity and the business identity’s design and colors.
  • Upon approval, the Directorate General fees are paid.

Fundamental Analysis

  • If no objections are raised, the application enters a 150-business-day review period after publication.
  • DGIP may involve external experts and will conduct parallel reviews if objections arise.
  • A minister-appointed examiner performs the substantive examination within a maximum of nine months.
  • Applications using existing or misleading terms, or making unsubstantiated claims about quality or performance, will be rejected.

Certification

  • The DGIP will publish the business identity and issue a registration certificate if the application is approved.
  • Any person or legal organization may file a written objection with the Directorate General within the publishing period, which is 2-months.

Success in Indonesia Starts with the Right Partner

Cut through bureaucracy and regulatory complexity with end-to-end support that gets your business operational without delays. We handle everything from PMA formation to investor permits, so you can focus on building your business.

Built on Trust, Proven by Results

Your success deserves a partner you can count on. We’ve built our reputation on delivering results that give you confidence to focus on what you do best.

10+ Years of Proven Expertise

A decade of navigating Indonesia’s business landscape means we’ve seen it all. Our expertise helps you avoid pitfalls and seize opportunities.

Tailored Solutions, Real Results

No two businesses are alike, and neither are our solutions. We craft strategies that fit your unique goals, not generic templates.

Always Here When You Need Us

Questions don’t wait, and neither do we. Get timely answers and proactive support that keeps your business moving forward.

Ready to Secure Your Brand?

Let’s discuss your trademark needs and create a customized plan to secure your
Official Business Identity in Indonesia.