One of the benefits of SNI for businesses is increasing the competitiveness of a product, whether it’s goods or services. SNI provides guidelines and quality standards for a product, enhancing its competitiveness in both local and global markets.
So, what exactly is SNI? What are the benefits of SNI for entrepreneurs in Indonesia? Let’s explore the discussion in this article!
Definition of SNI
Indonesian National Standard, abbreviated as SNI, is a set of technical guidelines or regulations established by the Indonesian government to ensure the safety, quality, and performance of a product, process, or service. This standard applies nationally and serves as an important reference for all business actors operating in Indonesia.
SNI is formulated by technical committees and determined by the National Standardization Agency (BSN) of Indonesia, referring to Government Regulation Number 102 of 2000 on National Standardization.
The regulations and technical guidelines in SNI provide various benefits, not only for consumers but also for business owners. So, what are the benefits of SNI for businesses?
Benefits of SNI for Businesses
Here are several benefits of SNI for entrepreneurs in managing and developing their businesses:
Boosting Product Competitiveness
Foreign products with relatively lower prices can easily enter Indonesia. Having a reference in the Indonesian National Standard (SNI) for domestically made products helps increase product competitiveness, making them stand strong against cheaper imported products.
Through the SNI label displayed on domestic products, the government can more easily monitor and guarantee that the product meets quality standards.
Improved Product Quality
Through SNI, the government supervises the quality of products to ensure they comply with the guidelines or standards. Clear and measurable standards encourage entrepreneurs or producers to be more optimal in their production processes.
In the end, producers will strive to minimize defects so that the resulting products are of higher quality and experience continuous improvement.
Wider Business Opportunities
The standards set in SNI enable Indonesian-made products to be accepted and traded in global markets. This is one of the significant benefits of SNI for businesses, opening opportunities for international markets.
SNI facilitates entrepreneurs in marketing their products abroad and increases export opportunities.
Consumer Protection Guarantee
The guidelines and standards in SNI provide product protection guarantees for consumers. This guarantee ensures that products or services purchased meet the quality standards set by the government. Such protection also increases consumer trust in the product.
Ensuring Safety and Security
One of the goals of SNI is to ensure the safety and security of consumers by implementing strict requirements for products. The standards set by SNI cover various aspects such as raw materials used, production processes, labeling, and safety testing. This strict supervision and requirement help reduce health risks, keeping consumer safety ensured.
Those are the various benefits of SNI for businesses, which also provide advantages for both entrepreneurs and consumers in choosing products. In line with its main goal, SNI offers consumer protection by ensuring that products and services purchased meet government quality standards.
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