Official Business Identity
We understand the importance of safeguarding your brand. Elevate your business to new heights by securing your intellectual property through our official business identity services.

Official Business Identity
What is Official Business Identity
In Indonesia, the Directorate General of Intellectual Property Rights regulate by Law No. 15 of 2001 (Business Identity Act) about trademark registration (DGIP). The Official Business Act in Indonesia was recently revised, and on October 27, 2016, the Indonesian government enacted the New Business Identity and Geographical Indication Law (Law No. 20 of 2016).
As well as making it easier for owners to register their marks in Indonesia, the new law expands the business identity that are legally protected. A business identity is any indication of words, numerals, characters, colors, figures, compositions, symbols, or any combination thereof, used to identify the source of products or services.
What to Do Before Registering Your Official Business identity
To begin, find a consultant who specializes in intellectual property. To have their official business identity application processed, international applicants must hire a local intellectual property consultant and have them submit a Power of Attorney and Declaration of Entitlement on their behalf.
The next step is to search for business identity in Indonesia. It's important to check that the business identity you want to register follows the requirements of Act No. 15 of 2001 on business identity. To top it all off, this will guarantee that the business identity doesn't go against any public or religious norms. To avoid business identity infringement, you must first verify that no other company has already registered a mark that is confusingly similar to yours.

Advantages of Official Business
Identity Service in Indonesia
With a high product and service counterfeiting rate in Indonesia, business identity protection is crucial.
Benefit greatly from the following when you register your business identity in Indonesia:

- Goods and services provided by the Company are immune to third-party infringement claims.
- In times of legal conflict, the business identity holder can hire additional counsel to fight on their behalf.
- The first individual or business to file a business identity application will be granted priority use of the mark under Business Identity Act No. 15 of 2001.
- Product and service value can be increased by establishing a strong and well-known brand. This business identity will help the firm get its product in front of more customers.
Process of Official Business Identity Service in Indonesia
The three-step process for applying the New Business Identity Law is as follows:
- Review of paperwork within 15 business days; Written application in Indonesian is required;
- The applicant's full name, mailing address, and country of citizenship; the business identity's color scheme and design are also included.
- Afterward, the business identity owner can pay Directorate General fee payments.
- The application will enter a review period of 150 business days after publication ends if no objections have been submitted.
- As part of the auditing process, the DGIP allows for the use of outside experts. If there is any pushback, the application will be reviewed simultaneously.
- The substantive examination will be conducted by an examiner appointed by the Minister of Law and Human Rights and will last no longer than 9 (nine) months.
- Applications that contain terms that are already business identity or that may confuse consumers as to the nature, quality, or intended use of the goods or services offered are not eligible for registration.
- The application will be denied if the advertised quality or performance of the product or service is not met.
- The DGIP will publish the business identity and issue a registration certificate if the application is approved.
- Any person or legal organization may file a written objection with the Directorate General within the publishing period, which is 2-months.
Why Choose Us as Partner


Contact Us For Consultation
To sum up, registering your business identity is crucial for your company’s future success. Get in touch with Elmar’s knowledgeable IP advisers to obtain timely and accurate assistance with your official business identity application. With our assistance, you may submit a trademark application in Indonesia with a higher likelihood of approval.
The success of your business is our top priority, and Elmar Consultant will get your company off to a great start.